GROW YOUR WINE SALES

Let us help you sell smarter and stock better, setting your fixture up for the future.

WHY WINE?

Why Wine Image

Wine shoppers are really valuable to driving your overall sales. So getting your wine fixture right, is key.

We know that shoppers who buy wine in your store, also spend more on other products. Therefore, ensuring your wine fixture stocks the right products, at the right price and for the right occasion, will also benefit your overall sales.

For example, the average wine shopper spends £12.55, whilst a non-wine shopper spends £7.27 on average*. That’s more than £5 extra through the till with each sale!

WHAT TO STOCK

What to Stock Image What to Stock Image

We know when shoppers are looking to buy wine, seeing a brand they recognise and trust is an important factor in their purchase decision. 

The wine fixture can often be too complicated, with lots of different labels, grape varieties, countries, styles and prices to choose from. Therefore, stocking the biggest selling brands and merchandising them together on shelf, helps the shopper make a purchase decision more easily. 

Also, if you have a smaller range of wines that sells faster, you will have less cash tied up in product, more money through the till and more space in the stock room! 

HOW TO DISPLAY

The Right Occasion & Price

We know that 64% of shoppers have pre-planned their wine purchase before coming into store*. This means they need wine for a certain occasion and are likely to know how much they want to spend.  So, if we merchandise the fixture by occasion & price, we will help our shoppers find what they are looking for.

*Source: Accolade Original Research “Blueprint for Growth”, 
The Local Shop Report 2022

How to Display Image
We have split the wine fixture into 5 key occasions and price points;
Gift, Treat & Celebrate (premium - £9+)
Party Essentials (trade up - £8-9)
Perfect for tonight (everyday - £7-8)
Great value (low price, less than £7)
Flavour Favourites (low price fruit wines, rosé and sparkling)
OCCASSIONS
GIFT, Treat & celebrate
For those occasions when you want something special! These should be your premium wines (RRP £9+) and merchandised on the top shelf.

You can also stock sparkling here, such as Champagne, Cava and Prosecco, as well as premium rose (but make sure to keep it chilled, if you have a fridge).
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Party Essentials
For those occasions when you are looking to buy something to take to a friends house, a dinner party or to enjoy at home over the weekend.

This is an opportunity to ‘trade up’ your shoppers from their usual week-day wines. The wines should be merchandised at eye level if possible, with an RRP of £8-9
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Perfect for tonight
For those occasions when your shoppers are looking to pick up something to enjoy that evening.

These are everyday wines and therefore, should be your biggest sellers. Merchandised in the middle of the fixture with an RRP of £7-8
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Great value
These are wines that offer quality at an affordable price.

These should be merchandised on the lowest shelf and have an RRP of £7 or under.
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Flavour favourites
These are your fruit flavoured wine products and entry level Rosés & sparkling.

These sell great when merchandised together, because we know certain shoppers are looking for fruiter, sweeter and/or bubbly styles of wine, with an RRP of £7 or less.
Suggested SKUs
INSTALLATION
How to install
Our easy-to-install POS kit helps simplify the consumer journey in-store and improve sales efficiency.

LATEST KIT

Shop here, to order the latest POS kits for your wine fixture.
Plus, it's completely FREE!

Latest Kit Image

MULTI-BRAND

Wine Fixture of the Future POS Kit

Our easy-to-install POS kit helps simplify the consumer journey in-store and improve sales efficiency.

LATEST KIT

Shop here, to order the latest POS kits for your wine fixture.
Plus, it's completely FREE!

Latest Kit Image

MULTI-BRAND

Wine Fixture of the Future POS Kit

Our easy-to-install POS kit helps simplify the consumer journey in-store and improve sales efficiency.


OUR BRANDS

Visit our brand websites to find out more