What is
Wine Advantage?

Brought to you by the UK’s No.1 wine company* (Accolade Wines), Wine Advantage is a platform 
designed to help you grow your wine sales and sell with confidence.

The wine category can seem complicated, so we are here to help simplify things. Register now, for free access to category & insights, store planograms, POS kits, brand information & more!  

Wine Advantage will help you stock 
better & sell smarter, setting your 
fixture up for the future.

*NIQ Data. Table Wine by Trading Company - Total Coverage Period Ending: WE 25/01/25

CLAIM A FREE CASE OF WINE

CLAIM A FREE CASE OF WINE
Simply register or login to your account, order a POS kit and once the kit is installed on your fixture, upload a photo to for your chance to claim a FREE case!
CLAIM A FREE CASE OF WINE

CLAIM A FREE CASE OF WINE

Simply register or login to your account, order a POS kit and once the kit is installed on your fixture, upload a photo to for your chance to claim a FREE case!
UK, convenience store owners, 18+. 01/04/25 – 31/03/26 or until first 200 Gifts claimed. Register for an Accolade Wines account on https://wine-advantage.com/account/register, then order a free Point of Sale “POS” kit at https://wine-advantage.com/pages/claim-my-case. Position the POS kit in your convenience store following the Positioning Instructions, re-visit https://wine-advantage.com/pages/claim-my-case, submit your details, upload an image of the POS kit in the correct position and select your preferred bottles of wine to claim your Gift. No purchase. Gifts: Each claimant receives 1 x case of wine (6 bottles), chosen from available selection. Camera and email required. 1 claim & 1 Gift per person. Full T&Cs & Gift details: wine-advantage.com/pages/terms. Promoter: Accolade Wines Limited.

SUCCESS STORY

PARFETTS & GO LOCAL: INNOVATING RETAIL, DRIVING RESULTS

A “one size fits all” wine fixture, which is fast 
& easy to implement

In partnership with Parfetts & Go Local, we implemented a wine fixture trial, which delivered +13% values sales growth 
vs the category*

*Nielsen symbols & indies vs trial stores EPOS. Feb – April 2024.


WHO ARE ACCOLADE?

We are the UK's No.1 wine business*, producing some of your customers’ most-loved brands such as Hardys, Jam Shed, Mud House and Echo Falls.

The breadth, depth and quality of our portfolio sets us apart from any other wine company. With still wine, sparkling wine and hybrid categories, we have something for every taste and every moment.

*NIQ Data. Table Wine by Trading Company – Total Coverage Period Ending: WE 25/01/25

OUR BRANDS

Visit our brand websites to find out more